Enzo Mazza
18-09-2006, 13:57
YouTube signs partnership with Warner Music
By Yinka Adegoke
353 words
18 September 2006
04:30
Reuters News
English
(c) 2006 Reuters Limited
NEW YORK, Sept 18 (Reuters) - Music videos from artists like Madonna, Red Hot Chili Peppers and Sean Paul
will be legally available for the first time on YouTube, a popular online video sharing site, after signing its first
commercial partnership with Warner Music Group .
YouTube, which has over 100 million video viewed everyday, and Warner Music, the world's fourth biggest
record company, said on Monday that the pact would help Warner distribute music videos, behind-the-scenes
footage, artist interviews and original programming.
The companies said YouTube users would also be able to incorporate music from Warner's catalog into the
videos they create and upload.
Music videos belonging to Warner Music and other record companies are regularly uploaded to YouTube by its
users but usually without permission from the labels.
The partnership, which has been in discussions for months, was signed late on Sunday afternoon. It comes just
days after Universal Music Group, which is owned by Vivendi , described YouTube and News Corp.'s social
networking site MySpace of being "copyright infringers" who he said owe the music industry "tens of millions
of dollars."
The strong language has prompted speculation that a lawsuit is imminent from Universal or some other owner
of copyrighted material.
YouTube and Warner Music said the deal would enable both parties to generate and share revenue created by
advertising, which will be featured around the videos.
YouTube said it would use a new advanced content identification and royalty reporting system, set for release
by the end of the year, to identify the music videos and help manage payment to the record labels.
It said YouTube and Warner Music would share revenue from advertising on both music videos uploaded by the
artist and user uploaded videos that incorporate audio and audiovisual works from Warner's catalog.
Last month, YouTube announced an advertising deal with Warner Music as the start-up's first partner for its new
Brand Channel advertising to promote the new Paris Hilton album.
By Yinka Adegoke
353 words
18 September 2006
04:30
Reuters News
English
(c) 2006 Reuters Limited
NEW YORK, Sept 18 (Reuters) - Music videos from artists like Madonna, Red Hot Chili Peppers and Sean Paul
will be legally available for the first time on YouTube, a popular online video sharing site, after signing its first
commercial partnership with Warner Music Group .
YouTube, which has over 100 million video viewed everyday, and Warner Music, the world's fourth biggest
record company, said on Monday that the pact would help Warner distribute music videos, behind-the-scenes
footage, artist interviews and original programming.
The companies said YouTube users would also be able to incorporate music from Warner's catalog into the
videos they create and upload.
Music videos belonging to Warner Music and other record companies are regularly uploaded to YouTube by its
users but usually without permission from the labels.
The partnership, which has been in discussions for months, was signed late on Sunday afternoon. It comes just
days after Universal Music Group, which is owned by Vivendi , described YouTube and News Corp.'s social
networking site MySpace of being "copyright infringers" who he said owe the music industry "tens of millions
of dollars."
The strong language has prompted speculation that a lawsuit is imminent from Universal or some other owner
of copyrighted material.
YouTube and Warner Music said the deal would enable both parties to generate and share revenue created by
advertising, which will be featured around the videos.
YouTube said it would use a new advanced content identification and royalty reporting system, set for release
by the end of the year, to identify the music videos and help manage payment to the record labels.
It said YouTube and Warner Music would share revenue from advertising on both music videos uploaded by the
artist and user uploaded videos that incorporate audio and audiovisual works from Warner's catalog.
Last month, YouTube announced an advertising deal with Warner Music as the start-up's first partner for its new
Brand Channel advertising to promote the new Paris Hilton album.